Fatheads

Take a look at this ad, courtesy an article on The Consumerist. (It's hard to read at this size: click on it to see a bigger version.)


Typos and grammatical cock-ups anywhere are bad, but in news stories and advertisements they're particularly bad, because they cause people to doubt the veracity of what they're reading. I know what I always think is, "If they don't even have people to check the spelling, then they probably don't have people to check the facts, either." Never let anyone tell you that spelling isn't important: accurate spelling and accepted grammar convey the sense that the writer is paying attention to details and therefore can be trusted.

So: "margerine". Tsk. As we know, it's "margarine", because it's named after margaric acid.