Besmirched

Carelessness. It irritates me, especially when it's so easily headed off by the simple expedient of running a spellchecker.

This is a page from the Colgate website, so it's not just some hack job; they presumably have professional web developers and graphic designers and writers who know how to use computer tools, which, you would think, includes a spellchecker. They're trying to sell you fairly expensive tooth-whitening products, so you'd figure they'd pay a little attention to their site.

You'd figure that, but you'd be wrong. Here's a small sample from the page in question:


"Platnium". Very nice.

Yes, I know. I'm a nitpicker. There are more important things to worry about. Don't care. Things like this may be of minor importance in the grand scheme of things, but they matter, because attention to detail shows that a company cares about little things and will therefore in theory care about the details of its customers' wants and needs. Sloppiness suggests...sloppiness. Not good.