or, stuff that I dragged out of my head

Location: Moncton, New Brunswick, Canada

Sunday, August 10, 2008


A couple of weeks ago, I said that of all the things you never, ever want to misspell (for fear of holding yourself up to ridicule), "education" is near the top of the list. I want to show you something that's even higher on the list; right at the very top, in fact.

That's the relevant part of an ad, the bit with all the text in it, for a company called Carmichael Training. Their URL is


which, as you can see, is "Train Right". Makes perfect sense. Now check out the lower right-hand corner of the ad (you may want to click on the picture to enlarge it).

No, you certainly do not want to misspell your URL in a full-colour glossy magazine advertisement.

If you do, then someone else will bootstrap on your stupid error by registering the URL so they can make fun of you, and other people will also make fun of you for not bothering with something so trivial as a proofreader, and one of those people will be me.


Post a Comment

<< Home