or, stuff that I dragged out of my head

Location: Moncton, New Brunswick, Canada

Friday, March 05, 2010

Spice Rout

I don't hold bloggers to the same standard that I apply to the more established media when it comes to editing. If you have an advertising budget and a publication schedule and a staff of more than three, then by god one of those people had better be an editor, but if it's just you and your passion, mistakes are bound to happen.

Over on my other blog, I just wrote about a scent called Owari, for which Basenotes lists the following notes:

Top notes: Owari Mandarin, Bright Green Bergamot, Grapefruit Leaves. Middle Notes: Cubeb Pepper, Amyris Wood, Crisp Neroli. Base Notes: Cedarwood, Golden Amber, Tonkin Musk.

Somewhere along the line, someone took a look at that and said to themselves, "Oh, look! A typo! I'll just fix that right up." And as a result, here is the list of notes as seen in the blog Scented Salamander:

02 aka Owari features notes of Owari mandarin, bright green bergamot, grapefruit, cubed pepper, amyris wood, crisp neroli, fresh cut cedar wood, golden amber and Tonkin musk.

Now, I don't expect everyone to have heard of the cubeb: the only reason I have is that it was a popular spice in mediaeval cookery, and I have read a couple of mediaeval cookbooks. I do wish, though, that before making a correction that is itself incorrect, people would take a few seconds to do a Google search, and then double-check their search results just to be sure. Typing "cubeb" into Google would have told whoever made this fix that they were heading down the wrong path.

Update! A mystery, solved!

Someone from Now Smell This noted (as you can see in the comments, if you like) that when they posted a blog entry on the Odin line, that company's press release, reprinted verbatim, said "cubed pepper". Which means that Now Smell This, Scented Salamander, and who knows how many other perfume bloggers were blameless in having posted what they did, because the fault lies entirely with the Odin press department (probably one person). It also means that my assumption that someone took the press release and incorrectly corrected what they perceived to be a typo was incorrect.

On top of all that, it presumably means that someone at Basenotes fixed it from the meaningless "cubed pepper" to the obviously (to those in the know) correct "cubeb pepper", and seriously? Good for them.

I hope this is all straightened out now.


Blogger NowSmellThis said...

I was curious so went looking to see what we posted at Now Smell This. Yep, cubed pepper. Did not think I would have made such a correction, so went searching further...this is copied directly from the press release I got for these scents:

02 Owari
From the far ends of the earth comes a fragrance transparent in nature. Owari opens up with rare mandarins from the Japanese province of Owari and freshly crushed grapefruit leaves. The heart consists of the intensely vibrant cubed pepper and Tonkin musk from the Chinese mountains.

Top: Owari Mandarin, Bright Green Bergamot, Grapefruit Leaves
Middle: Cubed Pepper, Amyris Wood, Crisp Neroli
Bottom: Fresh Cut Cedarwood, Golden Amber, Tonkin Musk

So, either the mistake is from Basenotes or the mistake is from the PR agency.

Thursday, March 04, 2010 3:02:00 PM  

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